Free GEO Resources
Essential guides, checklists, and tools — all free — to help you understand and improve your brand's visibility in AI-powered search engines.
📘 Guides & Comparisons
GEO vs SEO Comparison Guide
SEO optimizes for Google rankings and clicks. GEO optimizes for AI citations in ChatGPT, Gemini, Doubao, and Perplexity. This guide breaks down exactly how they differ — ranking signals, content strategy, measurement, and why you need both in 2026.
Beginner Read the guide →AI Engine Indexing Guide
How do ChatGPT, DeepSeek, Gemini, and Perplexity actually find sources to cite? This guide walks through the 4-step RAG pipeline — retrieval, scoring, synthesis, attribution — and explains what determines whether your brand gets included or ignored.
Intermediate Understand AI indexing →✅ Checklists & Action Plans
Free Brand Visibility Checklist
A 5-point actionable checklist: lead with the answer, add schema markup, write self-contained sections, use verifiable data, and build cross-platform evidence. Apply these to any page to improve your citation rate across AI search engines.
Practical Get the checklist →GEO Tools Directory
Not all content is created equal in AI search. FAQs, How-To guides, product comparisons, and data-backed analyses consistently get cited most. This guide catalogs the content formats that perform best and includes tips for each type.
Strategy Browse content strategies →